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That was surprising news about How Google is stepping forward to the next level of optimizing its search result.
Google announced that it would experiment with advertising within search results powered by generative ai.
This move aims to maintain its position in the highly profitable search ads market, where it faces competition from Microsoft (MSFT.O). Let’s read more details about it.
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The Transformation Of Search Results With Generative AI
In recent months, Google and Microsoft have been competing to revolutionize how people search for information.
They have accomplished this by incorporating generative AI into their search engines.
Allowing for conversationally written responses to queries, online information synthesis, and the surfacing of relevant websites.
According to research firm MAGNA, AI skills will also change how advertisers contact consumers through search engines, a sector that is expected to expand to $286 billion this year.
Users can, for example, search “hiking backpacks for kids” on the new version of Google, and the AI may react with an ad for a specific backpack, as well as recommendations on how to buy the ideal backpack for a child, according to Google.
Using generative ai is a super-changing level to give a new meaning to user-friendliness.
This is a new, simpler, and more beneficial way to interact with Google search, according to Jerry Dischler, vice president and general manager of advertisements.
It will be an excellent opportunity to provide a beautiful user experience, which will lead to additional business prospects in the future.
According to Dischler, the business will test the new ad placements using existing ads that appear on standard Google searches.
Google also launched a new conversational chatbot to help marketers create advertising during its annual Google Marketing live event on Tuesday.
According to Google, advertisers may enter their website, and the AI chatbot will offer headlines, specific phrases, and images to use in an ad to get a consumer’s attention.
The tech titan already has a tool that can generate adverts for brands automatically.
According to Google, the tool will now have generative AI capabilities and can produce advertising depending on the context of a user’s inquiry.
What Benefits Does Google Provide For Users?
If a customer searches for products for dry and sensitive skin, Google may generate an ad for a skincare brand with the tagline “soothe your dry, sensitive skin,” according to the firm.
While Google is the market leader in search advertising, Microsoft has moved rapidly to become a contender.
Microsoft has already begun testing advertisements in its Bing AI-powered search engine and has met with advertising agencies as early as February.
Frequently Asked Questions
What is generative AI technology?
Content such as text, images, music, and even synthetic data can all be generated using generative artificial intelligence systems.
Where can I use generative AI?
When to Use Autonomous Content Generation for Marketing Purposes. Content marketing in all its forms (text, photos, videos, and audio) may be generated using generative AI.
Chatbots for Technical and Customer Service Support, Email Response Generation, and Product Demonstrations.
Final Thoughts…
Undoubtedly the future of the google search engine will be more satisfactory.
This capability of generative ai will bring a wide range of voices and sources; it will help you to shop more easily and improve your search result to get the best answer as soon as possible.
