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Discovery
Define
Ideate
Design
Develop
The design concept centers on trust, warmth, and clarity. We crafted the website to reflect The Skin Psychologist's evidence-based approach, using calm visuals, intuitive navigation, and thoughtfully structured content. Every detail was optimized to create a reassuring user experience that feels both professional and approachable.
Architecting global audience navigation
Maintaining one brand across companies
Delivering consistent user experience
Enhancing rich media loading speed
In order to satisfy every audience, a competitive analysis of top global corporate sites was conducted.
To maintain consistency, we established a design system with a defined colour palette, typography, and component library.
To address responsiveness issues, we created the site with a mobile-first approach and thoroughly tested it across multiple browsers and devices.
For better performance, we optimised all pictures, minified codes, implemented modern caching, and used a performance-focused hosting service.
The website was designed to become a trusted resource for patients. From a design perspective, generous white space and calming typography create a sense of confidence, clarity, and care. Technically, a flexible WordPress backend allows the team to easily manage articles, treatment information, and service pages without requiring developer support.
Our design and development were guided by The Skin Psychologist's evidence-based philosophy. Using Figma, we created a website that reflects these values: an interface that builds trust, clear pathways for exploring treatments and educational resources, and a welcoming homepage that communicates expertise, care, and confidence.
We used a calming teal (#408497) as the primary brand color to communicate trust and professionalism, paired with a light blue accent (#6EC1E4) for interactive elements. A dark gray (#54595F) was chosen for body text to ensure excellent readability, while a soft aqua background (#74B4C6) adds freshness and reinforces the website's clean, welcoming aesthetic.
We used 'EB Garamond' for headlines to create an elegant and professional visual identity. To ensure a clear and comfortable reading experience across the website, we paired it with the sans-serif typeface 'Inter' for all body text and interface elements.
In thirteen weeks, the development phase was completed and a fully functional, responsive website was ready for launch.
Frontend
6 Weeks
Backend
5.5 Weeks
Deployment
3.5 Weeks
QA Testing
4.3 Weeks
Building a unified digital hub for a diversified industrial group
Ensuring reliable performance for an international audience
Delivering a professional, high-performance website that unifies the brand
The site's essential framework and visual design were created using HTML and CSS. WordPress and Elementor were combined for backend and content management. This combination resulted in a strong and adaptable framework for creating and editing pages. JavaScript was used to add essential interactive elements, which improved the overall user experience and functionality.
Defining layout and styling
Enabling visual page building
Adding interactivity and dynamic features
The tools in our stack are carefully selected with the objective of ensuring an effortless transition from design concept to fully functional build. The toolkit includes tools such as Figma for design, HTML, CSS, and JavaScript for structure and interactivity, and PHP and MySQL for powerful backends, as well as WordPress with Elementor for content management.