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0 %Magico is a dating app for people who are in search of meaningful, long-term connections. Backed by a team of experienced developers, designers, and data analysts, it uses AI technology to connect like-minded individuals based on shared interests and values. The app provides a safe and welcoming environment for people of all nationalities, cultures, and backgrounds who are serious about finding a partner, including members of the LGBTQ+ community.
Discovery
Define
Ideate
Design
Develope
From the beginning, Magico was designed to be a warm and welcoming alternative to the chaotic dating world for those seeking a serious relationship. A soft peach color scheme, friendly buttons, and clear typography make it easy to navigate and use. Aside from the user interface, we aimed to develop an artificial intelligence matching system that is designed to help users connect with someone whose interests and values match their own.
Finding focus among countless connections
Protecting against bots and catfishing
Overcoming language communication barriers
Delaying conversations after matching
To prevent choice overload, we limited daily matches to four to encourage a deeper focus on each connection.
We also implemented a two-step verification process with a unique code and handwritten selfie to prevent fake profiles.
To remove language barriers, our team implemented in-app translation features that allow users to communicate comfortably in their native language.
In addition, we have enabled instant messaging which helps conversations begin as soon as users match.
To reduce ghosting and provide users with honest communication, we added reminders. If someone stops replying for two days, Magico sends a friendly notification inviting them to respond or provide a reason for their absence. Active users are also rewarded with perks like extra daily matches, and extended chat time. These small bonuses keep the experience more engaging without feeling forced. Even advertisements are designed with care. They are personalised to be relevant, and users can opt out or reduce how often they see them.
The visual design combines soft, warm colors with clean typography to create an interface that feels welcoming, trustworthy, and easy to navigate.
The color palette for Magico is warm and soft. Peach (#f2ac9c) gives the app a friendly and approachable feel, while light cream (#ffcdb2) keeps screens bright and clean. To make it easy for users to spot where to tap next, purple-gray (#6d6875) is used for text to ensure good readability, and soft blue (#72a1f7) for buttons and interactive elements.
For headings, we used Poppins, a sans-serif with soft, rounded curves that feels modern and friendly. For body text and UI elements, we chose Inter for its excellent readability across screen sizes.
The entire design and development cycle, from initial concept to final UI design and prototype testing, was completed in approximately 3 months.
Frontend
4 Weeks
Backend
4.5 Weeks
Deployment
2.5 Weeks
QA Testing
2 Weeks
Building a visual identity that stands out from casual dating apps
Balancing feature-rich functionality with simple design
Creating a welcoming interface for genuine connections
We designed and tested Magico in Figma, refining the experience until it met our quality standards. The final designs were then handed to our developers, who built the app using React Native and Expo for a smooth experience on both iOS and Android.
cross-platform mobile apps
scalable, real-time backend
secure relational database system
We specifically used tools and technologies that support both design creativity and technical reliability.